Your mindset work changes how young athletes compete. What's missing is the email engine that carries a curious parent from a free checklist all the way to working with you, on its own, while you coach.
Because I was the girl who needed you and didn't have you.
I grew up in sport. I threw javelin, I ran, and I loved it. What I struggled with was my confidence. Kids at school used to mock my calves, and that insecurity followed me until I quietly stopped competing altogether. Nobody ever told me the mental game was trainable. Nobody told me the noise in my head was the thing holding me back, not my body.
So when I read your story, the All-American who made the U.S. National Team and still felt like she wasn't good enough, and then found one sports psychology workshop that changed everything, I recognised it immediately. You built the thing I needed at fifteen. I'm also a girl mom now, and I want my daughter to have what neither of us had.
That's why this brand, and not just any brand.
I'm a conversion copywriter and email strategist. For the last five of my six years, I've been embedded inside a paid-ads agency, which means every word I write gets tested against real budgets and real audiences. I don't guess at what converts. I've watched it convert, in real time, with money on the line.
Most of my work sits in health, fitness, wellness, sport, and coaching, which is not an accident. It's the world I understand and the one I keep choosing.
I also don't stop at the words. I build the email system underneath them: the segmentation, the automation, the sequences that fire on their own. So when I hand you a campaign, it isn't a document you then have to figure out how to send. It's a working engine.
The compliment I hear most is that it sounds "creepily like them." One client cried reading her About page, because it was the first time her brand had sounded exactly like her. That's the bar I hold myself to, and it's the bar your brand needs, because your voice is the asset.
Before I suggest anything, here's what you told me you need, in your own words.
The ascension path: an easy first step that carries the right people up toward working with you directly.
A launch sequence that entices the right captains to sign up.
With web copy, YouTube scripts, and blogs following on from September.
Part-time now, potentially full-time after four or five months of working well together.
All of that is squarely what I do. But before I map it, I want to show you what I noticed when I went through your site properly.
First, honestly: your top of funnel is genuinely strong, and stronger than most brands I look at. Your story is extraordinary and you tell it with real vulnerability, which is rare. Your testimonials are the good kind, real athletes, real parents, real coaches, on video, with universities named. Your blog has been running for a decade. Your credibility is not in question, and neither is the trust you've earned.
So this isn't about fixing something broken. It's about connecting what's already working.
The Mindset Readiness Checklist, the Field Hockey Parent Advantage playbook, and the Free Strategy Call. Three ways in, all excellent. But once someone downloads a checklist, the next thing you ask of them is to book a call with you. For a parent who just grabbed a PDF, that's a big leap. There's no gentle middle step, and no email carrying them across it. That gap is exactly the low-cost-to-high-ticket ladder you told me you want to build.
Said gently, from a strategist's lens: the page asks coaches to nominate a captain, but the program serves the captain herself. Both audiences are on the page, so neither feels fully spoken to. Tightening who each section is for is the kind of small fix that quietly lifts conversion, and it's easy to do.
Athletes who work 1-on-1 with you receive the Resilient Athlete course free. That's generous, and it's the right instinct. It's also the low-cost offer you already have, sitting one small repositioning away from becoming the first paid rung on the ladder.
Every email has to know which of them it's talking to.
They're talented and they know it, which is exactly why freezing feels unbearable. They replay the mistake instead of playing the next point. They don't want to be told to try harder. They want to stop fighting their own head. Boys and girls, middle school through college, all carrying some version of the same noise.
They watch their kid shut down after a bad call and feel helpless on the sideline. They've invested years and money in this. They don't need another drill. They need to know the mental side is trainable, and that saying the wrong thing in the car home isn't their only option. Mothers and fathers both, and usually the one who actually buys.
She's been handed the armband and is quietly asking herself, "am I ready for this?" She's afraid of being seen as bossy, of not being liked, of team drama landing in her lap. That's the fear the Captain Ready program answers, and it's a young woman's fear specifically, since the program is built for female captains, which is why the emails have to name it out loud before they sell anything.
The real fear when you hire a copywriter is that they'll flatten your calm, mindful voice into hype. Here's the process that makes sure that never happens.
A short brand onboarding kit plus a few three-to-five minute voice recordings, so I can hear how you actually talk, how you coach, the phrases you reach for, and the words you would never use. That becomes your brand voice framework, written down, so it stops living only in your head.
Then I go find the exact words your athletes, parents, and captains use to describe what they're going through. Not marketing language. Their language. The stuff that makes someone read a line and think, that's me.
Copy that sounds unmistakably like you, in words your people feel so deeply they say: she gets me. I'm working with her.
Not a whole sequence. One email. Your reaction to that first piece teaches me more than any brief could, and it means we correct course cheaply rather than after ten emails. By the third piece, you should barely be editing me.
For my clients I build real reference documents: a messaging strategy document, a brand voice document, a positioning document, an audience profile. They're yours to keep, and they mean every future writer, editor, or team member you bring on already knows how the brand sounds. One client told me her positioning document made her fall in love with her own business again.
Not something similar. The same shape, in fitness, with the numbers to show for it.
A landing page with a free lead magnet at the top. Within the first week it drove 500+ downloads, and it has kept generating leads ever since. Once someone downloaded, they were given the option to book a call. Within hours of the very first ad going live, someone booked, and that single highly qualified client paid for the entire ad budget on their own.
It worked so well we upgraded the free lead magnet into a paid $9 low-ticket course. People bought the course, got prompted to book a call, and walked into that call already warm, already sold on the coach. Eventually the ads had to be paused, because more leads were coming in than could be handled.
That is your low-cost-to-high-ticket funnel, already built once. Same structure, same job, different sport.
I analysed her content and found the gap: no educational pillar, nothing that taught before it asked. I built a storytelling-led strategy with proper content pillars, and wrote the copy behind it. The result was her first ever high-ticket client from social, signed within weeks, and consistent monthly revenue since.
I own the email engine for a women's wellness brand: the sequences, the segmentation, the launches. Rather than pitching a product cold, I used a question-led sequence that got readers to raise their own hand and say, yes, this is a problem I have. By the time the offer arrived, they'd already sold themselves. During launch, the sales notifications didn't stop.
Positioning, messaging, brand voice, audience profiles, content strategy. This is the kind of thinking that sits underneath everything I write, and it's what makes the copy consistent long after any single campaign ends.
2,000+ leads generated for a single live event campaign. A 97% email open rate on one campaign. A 16,000%+ ROI on an e-commerce campaign where under $26 in ad spend closed a $4,000+ contract. Different industries, same discipline: write to the person, not at them.
There's real money sitting in what happens immediately after it.
Your Captain Ready First Cohort opens July 16 and it's free, with three spots left. Your Second Cohort starts August 13, and that one is paid: $500 for the first captain, $250 for the second and third.
Which means the most valuable email you could send this month is the one that carries the coaches and captains who engaged with the free cohort into the paid one. That window is open right now, and it closes fast.
Once we're agreed and the contract is signed, we move immediately. You send me whatever email material you already have for the First Cohort, and I audit and edit it. You spend a short amount of time on my onboarding documents. And I deliver your follow-up sequence within days, so it's in front of your cohort while they're still warm, not weeks later when the moment has passed.
You need the email marketing live by October 31. So working backwards: the ascension engine has to be built through September, which means your voice and the Captain launch have to happen in August, which means the smartest thing we can do is start this week and catch the July 16 cohort while we're at it.
Contract signed, we begin. You send me your existing First Cohort emails, I audit and edit them. You complete the onboarding documents. I write and deliver the follow-up sequence, plus segment your list so the right people get the right message. Set up in your email platform, not just handed over as a document.
The full email campaign to fill the August 13 paid Second Cohort. Written to the captain's real fear (am I ready for this?) and to the coach who has to decide she is. Plus the voice framework and messaging document that everything after this stands on.
The low-cost-to-high-ticket ladder, built and live. The welcome sequence from your free checklist. The nurture that turns a curious parent into a buyer. The path from your paid course into 1-on-1 coaching. Segmented by athlete, parent, and coach, so nobody gets an email that wasn't written for them.
Everything live and running by October 31, as you asked. We watch what converts and sharpen it. And as those come online, from September or whenever you're ready, I can pick up your web page copy, YouTube scripts, and blogs, so the top of your funnel keeps feeding the engine underneath it. Those links show work I've written in each of those formats.
You said 3 to 4 hours a day, 3 to 4 days a week, part-time, potentially growing into more. Here's what fills that.
I work US Eastern-time hours, so there's no timezone gap to manage. You won't be waiting overnight for a reply, and I won't be catching up on your day after it's over.
You're coaching athletes. You shouldn't be managing a copywriter.
The brand onboarding kit and a few short voice recordings, done in your own time. That's the heaviest lift, and it's front-loaded on purpose, so everything after it runs smoothly.
Mostly review and approve. I write, build, and schedule. You tell me what sounds like you and what doesn't. That's it.
Email, Slack, WhatsApp, whatever's easiest for you. You see everything before it goes live, and nothing moves without you.
Let's make sure the athletes, parents, and captains who need it now can actually find their way to you.
I'd love to be part of the mission, and to be your embedded copy partner.